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Network Marketing Fundamentals – Pre-Qualify MLM Recruits

by Ron M. on August 25, 2010

3 Ways to Pre-Qualify An MLM Recruit on the Phone

One of the greatest network marketing fundamentals of all time has to do with phone prospecting and being able to close recruits on the phone.

Few would disagree that the phone is one of the most rudimentary and effective methods available for closing mlm leads. Speaking with someone face-to-face might is the only way up your chances of sponsoring a prospect.

Personally, feel like I’m a better on the phone than in person. Perhaps I haven’t quite mastered the body-language component to sales.

Nevertheless, using the phone has many benefits. One of them being the opportunity you have to further pre-qualify those you talk with. We’ve touched alot on moving leads through different marketing channels and further pre-selling them with each method they go through.

The best way to do this is ask about the right questions. There’s certain things you’ll wanna know about your lead before you decide to take action .

Not everyone knows what the best indicators of a good prospect are. Many networkers spend alot of time interviewing their prospects about their sales background, entrepreneurial experience, or knowledge of the network marketing industry.

While these things are also important, it’s essential we focus network marketing fundamentals such as identifying good potential recruits. We can do so with specific indicators of a good possible mlm downline member.

If you knew what those indicators were and could identify them on each phone call as quickly as appropriate, you’d be able to “weed out” unqualified leads sooner than later. This leaves you with a better chance of sponsoring people who will stick with you in the long run.

Network Marketing Fundamentals: 3 Ways to Identify A Good MLM Lead

Here are three areas you can find out about to determine if a lead warrants an investment of your time.

Time

Attraction marketing experts all agree that one of the network marketing fundamentals is to find recruits who are willing to spend at least 10 focused hours per week in order to generate any significant results.

Tip: Ask your recruits how much free time each week they have available. Next, ask how much of that time they would be willing to spend on building their business. Ten hours is the minimum but set the expectation closer to 15-20 (or as much as possible).

Money

If someone is fully commited to making it happen, there’s no logic in turning them down solely on the basis that they are low on funds.

The bigger question at hand is “Are they willing to invest money back into their business to see it grow and a more rapid pace?” $50-100/month is a good starting point.

Watch out for people who aren’t willing to (a) Initially invest any money at all , and (b) re-invest any money back in to see their business grow at a faster rate.

Truth is, a business owner needs to leverage his efforts. The brilliant thing about mlm is the model is set up to allow you to do just that. As your team grows, you’ll be able to leverage off other people’s time, energy, and money.

In the meantime, your team members need to be willing to invest money to leverage their results so they can build that team faster.

Tip: Ask how much money they have allocated each month to put back into their business. $50-100/month is a good starting point

Interest Level

Lastly, a high interest level is needed in order for a team member to grow and be successful. The other two factors won’t make any difference at all if this is neglected.

I’ve spent many hours with employees and colleagues as a sales coach and trainer. One thing I’ve come to realize is that all the coaching and training in the world won’t do anybody any good if they don’t have an interest in learning and growing. Without their commitment to getting better, your efforts are in vain.

Tip: Ask questions such as “On a scale of 1 to 10, how interested are you in learning to attract leads to you?”

There you have it. 3 of the most basic of all network marketing fundamentals. These are questions you can ask on each call to ensure you spend your time and energy with the creme of the crop.

It is my hope that you’ll take what you’ve learned here today and apply it immediately in your business. I’m confident that if you do, you’ll see an immediate increase in your confidence, sales, and sign-ups.

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