My MLM Marketing System

I haven’t developed my own ebook, promotional DVD, 10 CD set system that I’m going to try and sell you, I just want to take the next couple of minutes to explain how I developed my successful MLM marketing system and how you can use my methods to replicate my system for yourself.

If you’ve already read my about page, you’ll know that I treat my network marketing business, as just that, a business and use tried & tested, effective marketing techniques to generate and convert leads.

If your sponsor is anything like my first one, they are probably focused on getting you to create a list of your contacts and start hassling them. If you’ve already done this you’ll know it doesn’t bring the success they say it will – you might get a few takes but you’ll probably lose half your friends as well.

The only way to succeed in this business is to use effective online and offline marketing techniques. Since doing this I’ve been able to create a decent 6 figure income and now work about 20 hours per week.

Marketing Technique 1: Attraction Marketing

There’s alot of hype surrounding Attraction Marketing and many people think its something new, but its not. People have been using attraction marketing across most industries for many years. Attraction Marketing is simply about positioning ‘yourself’ in the marketplace and differentiating yourself from others, rather than competing with everyone else by just ‘pushing’ your products.

Do a search for ‘business opportunities” on Google and you’ll see 247,000,000 results!

How can you expect people to choose your opportunity over someone else’s when there are so many others to choose from. In marketing terms this is called ‘noise’. There is so much ‘noise’ in this industry you’ll never be able to demonstrate why your opportunity is better than the millions of others out there. Please just won’t be able to see why your opportunity is so much better than everyone else’s, when everyone else claims there’s is the best. Also you have to remember that in the industry people are very wary of scams.

Attraction Marketing takes the focus off your opportunity and on to YOU. Instead of ‘pushing’ your opportunity you show people why they should INVEST their time, energy and money in to working for you. To do this you need to show them how YOU can help them succeed and allow them to build trust in you.

Read more about Attraction Marketing in my recent post

Read my review of the Magenetic Sponsoring Attraction Marketing system.

Just the fact you are reading this shows my attraction marketing efforts are working. I ‘brand’ myself in my online and offline business.

Marketing Technique 2: Identify your target market (Market Segmentation)

Most people in network marketing don’t target a specific market, but its crucial if you want to succeed. Your target market will depend to some extend on your opportunity and the products they provide (in my case weight loss/cleansing) , however when it comes to recruiting new distributors to your downline there are three broad groups:

Group 1: Family contacts, friends and colleagues

Your sponsor will call this your warm market, but in my view it is your cold market.

Is your Uncle Jim the butcher really going to go on and create a large downline which you will profit from? Is your Mum’s friend really going to want to get involved in this opportunity?

Probably not. However in my MLM business the top income earner was a butcher with no network marketing experience so don’t completely ignore this market. But don’t fall in to the same trap most people fall in to and follow their sponsors instructions to hassle your family and friends – the only guarantee is that you’ll lose friends!

Group 2: Home Business Opportunity Seekers

I call this a luke warm market and it consists of people that are actively searching for a work at home opportunity. There are three problems with this market:

• Competition
• Tyre-Kickers
• Unqualified prospects

Within this market there will undoubtedly be some hot prospects but finding them can be difficult. You may find you are spending time dealing with tyre-kickers looking for a get rick quick scheme & people that just don’t have the ability to create and run a decent sized business.

Group 3: Future Network Marketing Leaders

The real warm market.

Everyone wants to find the future network marketing leaders and get them in their downline and of course they do exist in the two markets discussed above, however when choosing your target market you need to weight up cost & time against results and make sure you get a ROI. Targeting this market will give you the best ROI.

These are people that are either already involved in MLM but are looking to join a new company, used to be involved and want to get involved again or people new to the industry but who are activerly searching for a network marketing (rather than home business) opportunity.

There is alot of competition on this market, but much less than the home business market and the potential for ROI is much, much higher.

To target this group you can use a range of online and offline promotional methods but they should ALL be focused on YOU as the brand and NOT your opportunity (see attraction marketing above).

Magnetic Sponsoring – The Ultimate Attraction Marketing & Lead Capture System

A while back by pure chance I ended up reading a copy of Magnetic Sponsoring. It is this book that has revolutionised my business and forms the basis of my MLM marketing system.

Why? It shows you why the old way of generating leads is targeting the wrong market, you need to target people who are actively seeking to get involved in an MLM. Just like an anti aging company would never target their products at young people, you shouldn’t be targeting your opportunity at just anyone.

Magentic Sponsoring encourages you NOT to promote your MLM opportunity because people will most likely have heard a similar pitch before – and what makes you different to the rest. Even if you tell them you are making $$$$’s per month – their reaction is likely to be “so what”.

Most people who are actually ‘looking’ for an opportunity go straight to the internet and either use Google, social media, facebook or other website to find their information. If you can give them something to capture their attention, such as an ebook, video series or email course you will earn their respect, trust and importantly their contact contact details. Then you can follow up about your opportunity, but by this time your lead is very warm, very excited and may well have already contact YOU and asked you how they can get involved in your team. This is why attraction marketing works so well.

Creating your MLM Marketing System

You’ve got two options either create your own or piggyback on to someone else’s successful system. I choose option two – I believe that you should use the experts – the professionals who have already invested time and money to create a lead capture system that is 100% optimized and tested daily to improve conversion rates. It might cost you thousands to develop your own or less than $40 to use an existing system

Magnetic Sponsoring

As already mentioned I use the Magnetic Sponsoring lead generation and lead capture system. They provide me with my very own high converting website that I can send potential leads to.

From that website prospects they enter their name and email address and are given some really great free content. If you haven’t had access to the Magnetic Sponsoring 7 day video course, you should. It covers attraction marketing and magnetic sponsoring in much more detail than I have here. I am given the prospects contact details.

If they end up buying one of the Magnetic Sponsoring products (which are wonderful and if you are serious about becoming successful in this industry – Magnetic Sponsoring is a MUST HAVE) you also receive a commission. This commission should pay for your advertising costs (and may even make you a profit) which means you can replicate your efforts again and again.

Remember with the Magnetic Sponsoring system you are getting targeted leads, people that actually want to get involved in an MLM. You don’t have to convince them of the benefits or give them the hard sell – they just want to know that YOU are the right person for them to work with. They are also ‘ready’ to put time, effort and money in to creating a business – something Uncle Joe and the local butcher are not prepared to do.

Click here to find out more about Magnetic Sponsoring

Become a success story

There really is no secret, its about working smart – targeting people who are looking to find an opportunity and giving them something of interest. Once you’ve captured their attention your 90% there and can simply tell them about your opportunity if they haven’t already asked you. Magnetic Sponsoring is one tool I recommend to all my distributors as a MUST have.

More about MLM Lead Generation.